It is often discussed among the young corporate manager – “dressing for success” and the significance of professional image. It is crucial for a successful career to make powerful personality. So we use to read magazine, articles, watch Oprah guests, take suggestions from figure expert, learn valuable guidelines how to look professional and energetic.

But nowadays figure has evolved into more strategic concept which is known as Personal Branding. Image is related with the outer shell whereas brand goes to the core of our entity – our competence, talent, character, and personality.

You may ask why you should concern about brand. There are many people who are only one in a big company and they don’t have a brand.
But you have. Just think for the people you know and work with. It is not tough for you to remember some grouchy, friendly, helpful, funny, flakey, or sloppy people who work with you. Such people have some adjectives to describe you as well. Such words are your distinct brand and it is common in many cases while you have no idea about your real brand. The importance of your brand has a tremendous influence on where you go in your life, if you can meet your motto and if your dreams come true.
Just like it each of us has already a brand. It may, or may not be positive. It may, or may not contain the perception which we deserve from others about us. It may or may not proper but it is which is not less. It is the top impression which others have when our name is displayed and if we have not so careful about the designing and maintaining of it, it will be possibly converted into something that doesn’t make our image well.

Actually it is one of the big challenges of life how others see ourselves. We use to make our figure as we think we are so we miss the mark. Like the story of children it is obvious to everyone except us the new clothes of emperors.

So we try to be real and often put a personality to get accepted into a particular social or professional group. We keep our effort to fit in through external packaging like wardrobe, jewelry, style, social behaviors like outlandish, reticent, cynical, etc, cliché language or other outward displays of identity.

Unfortunately, many times others not see through our front, and our personal brands get damaged and remain unknown to us. So the powerful personal brand is real. At the same time it makes projects the best of us. The part of us wants others to see and give good remarks. A good brand is researched, strategized, tested and refined. Disney, Coca Cola and Lexus don’t even leave their brands a chance. They already spend millions in research, design, PR and advertising. They all are designed to protect and grow a steady public image. If the brand becomes dull the PR machine comes forward to right the wrong and helps the brand back on a healthy track. Same thing we need to implement for ourselves. We should think about us and our good name.

We get jobs, promotions, sales, customers and even friends through our brands so we cannot neglect it. Unfortunately we spend a little time to make our own personal brand which is the core marketing tool that we should give number one priority.

There is nothing such valuable thing to a business than its brand. Strong businessmen know that brand is the key to the emotions of the customer. According to study and research for long time we came to know that take decisions in favor are always emotional. It is very important and you should remember that people make purchase through emotion, then they justify by logic.

Actually your brand is an emotional connection with your customer. It acts to feed someone when one thinks of it. Each of the remarks makes an impression on your brain – you feel good or neutral, frustrated or joyful. It depends upon your personal experience or what you cherish about that brand. There are many powerful personal brands which are even better examples. When you think of famous “brands” like Oprah, Britney Spears, Rachael Ray, Hillary Clinton what comes in your mind. There is no doubt an emotional reaction is there to each of them. This happens also when your name is displayed.

So what is your personal brand? It is just three to five words others use to spontaneously describe you and your business.

Your personal brand represents you really in the most accurate and positive way.

Three Ingredients of a Powerful Personal Brand
1. Authenticity
Being real is the mantra of the millennium. The person, who wants to create brand should be transparent, honest about his faults but aware of his talents, is someone we welcome into our lives.
We are so ambitious to success that many of us pretend to be more successful, conversant and important than we are. Think about it. Some have admirable qualities but who are also honest about their weaknesses are more trustworthy.
So the first task to make a strong personal brand is deciding about your identity. You take an evaluation about your talents, dreams, values, qualities, personality traits, quirks, and your faults. Learn what you believe and your limit. Learn about your weaknesses better than your critics. You make your openness and honesty your strength.
2. Consistency
The Coca Cola brand logo is considered as the most identifiable logo in the world. It remains steady since 1886 from its commencement. A few modifications are there along the way but that same red and white swirly logo font remains for 120 years. Trusted brands exist and they do not change. For example Coke changed its name in 1985-86 when it introduced as “New Coke,” which was a marketing disaster.
You should stay steady with your personal brand. Mixed signals make doubt. At first you take decision about your identity and are a person who is available through 24/7. If you are conscious about detail, then proudly show your quality always and don’t be careless. If you are knowledgeable, then always keep you up to date and don’t become out of date. If you are trustworthy, then always attend your visitors at right time. You create your own brand.
3. Uniqueness
Walt Disney Imagineering is a very creative place and it becomes resourceful with some of the quirkiest, most rebellious, most creative minds of the world.
When you discover the reality about you, consider what makes you truly unique and distinct. Every human being is distinct from the other. For example every accountant, lawyer, housewife, computer programmer, etc, each person have unique qualities.
After finding your uniqueness carefully merges it into your brand. You should work like accountant who is excellent on commercial fishing, the lawyer who can sing opera, the realtor is expert in rose breeding and won award. People will remember you and furthermore you may find some niche markets for you and your product by making different identity.

Three keys to a powerful personal brand are authentic, consistent and unique. You know yourself, your unique gifts and talents, and make campaign of those to the world. After knowing your true identity there will be no stop at all.

If you are looking for your personal branding consultant than please feel to write at info@bidyutbikashdhar.com to create and maintain your positive image online. Also, i will suggest to follow my other post on personal branding section.